The Brazilian consumer is increasingly adopting a "zero-consumer" mindset. You might even be one of them.
This type of consumer is concerned about inflation and has noticed that their expenses are growing faster than their income, resulting in zero budget margin. With less disposable income, they are becoming less loyal to brands, opting for more affordable alternatives or experimenting with new shopping formats in search of better prices – loyalty is practically nonexistent. Additionally, this consumer seeks to "get the most for the least", combining online and offline strategies.
This profile has become a challenge for companies in various sectors: retail, services, consumption, etc., with global research highlighting this trend in over 18 countries.